Social Promotion for Movies guidebook – White paper for filmmakers
My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production –...
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Rockstar Training School – Tips for Managing and Inspiring Interns (from...
Written as a day-job project for InternMatch.com and posted on my birthday, Aug. 16, 2011, archived here for the record as this was an epic labour of importance to me. I’ve wanted to create an “former...
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Public Speaking BadAss, Part 1 A Practical Guide to Inspiring Audiences
Dave Speaks! photo by Kris Krug Note: Draft Ever since performing alongside my Mom in old folks’ homes as a little leprechaun, I’ve always seemed close to a stage, a lectern or front of a classroom —...
View ArticleA note on Press Release writing…
In brief, … write your press release in a way that is easily copy and pasted for refactoring (ergo: change byline and title) by “journalists” seeking to refactor your release into valuable news...
View ArticleBasic Promo task list for creative projects
Basic Promo task list for creative projects 1) Find *every* blog and news reference to the project and put a comment thanking them and contributing something to the convo 2) write a blog post on site...
View Articlea few notes about marketing tactics
for pro marketing work, i mix old school/new school PR/marketing into a formula designed to: 1) tell a story with interestingness 2) amplify the positive reactions 3) mitigate negative with nuance 4)...
View ArticleSocial Media Kung-Fu – Part 1: Starting your Story
Social Media Kung-Fu #smkf @daveohoots Part 1: Starting your StoryMost tech companies start with 2 peeps (tech + biz)Gotta fill in til you add 3rd leg to tripod (marketing/community/etc)Don’t wait to...
View ArticleRelease Day – Social Media Kung-Fu Purple Belt
What to release Substantial and ready to rockIterate rapidly, bundle around features and themesCode names (useful) Know your Coverers Make Lists (Twitter and Email) – divvy it up, invite...
View ArticleNotes about Building a Posse – Social Marketing Kung Fu
3 buckets – diff motivations that they care about – don’t identify them and put them in the right bucket – you’ll lose them or they’ll go rogue 1) rockstars – want to be affiliated with the brand and...
View ArticleEssay: Finding Signal in the Noise of Social Media
Finding Signal in the Noise of Social Media | TalentZoo.com By Dave Olson, Jan. 18, 2011 Social media is an essential marketing tactic for most any business or organization. However, sorting through...
View ArticleEssay: Geo Marketing – Simple Steps to Go There
Geo Marketing: Simple Steps to Go There | TalentZoo.com By Dave Olson, April 12, 2011 Social media is a key marketing tool for any business hoping to expand their customer base and increase brand...
View ArticleDisruption, a note…
Radio killed the Telegraph star. Emerge by disruption > Fade by disruption. Consider Perusing: Onward, upward (poem from Deb.) “ATG purchased” in The Olympian with comments by Dave Olson Music,...
View ArticleMoving feeds, future-preserving and archiving speaking gigs
Adding my thoughts to: How to Stalk Yourself: A Manual for Creatives Filling the Gaps in their Curriculum Vitae Some great tips – recently i’ve moved 13 blogs, pods, columns and other feeds into one...
View ArticleThe Internet is personal
The Internet is personal, not professional, not corporate, not to be controlled by self-professed “gurus”. Fck stats, make art. Consider Perusing: F@ck Stats, Make Art spiel at SXSWi 2009 – Round-up...
View ArticleSocial Marketing Kung fu: Choose a topic card, a story or spiel may follow
These note cards are residual evidence of a “lunch ‘n learn” and/or other spiel presented in some context or another. As it goes, i can’t cover all of my Social Marketing Kung Fu(n) topics o’ wisdom in...
View ArticleRiff: Fuzzy difference between craft and art
Can often be a fuzzy difference between craft and art / technique vs idea – I feel that art requires intent, honesty, integrity and emotion, plus the element of considered craft to execute vision. Sure...
View ArticleNote: Social Media “Revolution” (On many fronts, the revolution has waned…)
A note to someone re: social media’s “potential” and loss (or dilution thereof): On many fronts, the revolution has waned, lost under a fog of sugar high likes and viral broken dreams, but you and your...
View ArticleRiff: community building, fundraising & cross-cultural communication
Regarding “community building”: Harnessing the passion and enthusiasm for business or artistic pursuits requires most importantly, giving respect to the community itself. It’s a common mistake of...
View ArticleRiff: Event Wrangling & Community Magic
A riff in reply to a conversation with Isabella Mori and others (FB iirc) about the notable conference/event/happening called Northern Voice and the reasons it sparked such goodness. My thoughts about...
View ArticleRiff: Art vs Stats / Personal expression is the pinnacle…
From a response to a discussion somewhere at some time… “Like the venerable Mr. Christopher Trottier (@atomicpoet) pointed out,… the crazy thing is, if you make awesome art, the stats (i.e. likes,...
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