3 buckets
– diff motivations that they care about
– don’t identify them and put them in the right bucket – you’ll lose them or they’ll go rogue
1) rockstars – want to be affiliated with the brand and have it’s fame shine onto themselves (what can they get out of their relationship with you) – respect amongst peers
2) gardeners – diligently test your system for bugs (kind quiet emails that notify us of our mistakes)
3) interns – gain practical knowledge to advance their careers – loan yourself out – you give me skills, I give you labor
clearly identify what they want to do and need constraints
they’ll feel that they’re authorized to speak on the company’s behalf – they’re not
– be clear that they are here to accomplish very specific goals and tasks
– make the objective the objective
specific goal:
– translation project – see int’l growth and diff languages
– starting with japanese – people out there answering questions full-time in their free time
– listen and pay attention to them
– brought on japanese intern
– get market research from japanese
– keep asking what your market is doing
– keep pinging people
– create strings to be translated
– pitting countries against each other (in a friendly way)
– recognize contributors publicly and amplify it
– build assets through recognizing people
– fb, content goes to die
– hootups
– don’t start support in other languages until you have “critical mass”/enough momentum
– customer support can be an endless black hole for time/money -> not necessarily the key to success in tech
– next belt – unpleasant situations
– figure out what makes your helper click – credit internally, public pats on the back,
– comment obsessively
– reinforce and build their confidence by giving them inspiring and rewarding tasks
– have them participate and put their name on it
– use visual assets